Streaming Media Live Partners with Roy Jones Jr World for Live Boxing on TikTok LIVE
Streaming Media Live is proud to serve as the production and transmission partner for Roy Jones Jr World as RJJ World prepares to bring upcoming professional boxing events to TikTok LIVE.
The new social-first live experience will combine professional boxing production with digital distribution and real-time fan participation, giving audiences the opportunity to watch the fights free of charge while becoming more directly involved in the action.
A key part of the experience will be the launch of the RJJ World Fan Scorecard, allowing registered viewers to score each fight round by round and see how fans are judging the action as it unfolds.
Roy Jones Jr said:
“Boxing has always belonged to the fans. If we can give people quality fights, make them available free of charge and create an experience where the fans actually feel part of the event, then that’s something I want to be behind.”
Streaming Media Live to Lead Production and Technical Delivery
Behind that experience, Streaming Media Live (SML) will lead the production and technical delivery of the live broadcast.
Led by Streaming Media Live President David Simpson, Streaming Media Live will oversee the transmission, production and technical workflow, helping RJJ World develop a professional broadcast format designed around the way modern audiences consume and interact with live sports.
David Simpson, President of Streaming Media Live, said:
“This is an opportunity to do more than simply deliver a traditional boxing broadcast over a social platform. Streaming on TikTok LIVE gives RJJ World the ability to combine professional live sports production with real-time audience participation and create an experience specifically designed for the way fans consume content today.
The introduction of the RJJ World Fan Scorecard adds another dimension to that experience. Fans can score the action as it happens, while the production can bring that audience data directly into the broadcast.
Boxing is particularly well suited for this. The personalities, the anticipation, the action and the conversation surrounding every fight can all become part of the live experience.
Our goal is to help Roy Jones Jr World build something that brings fans closer to the fighters and demonstrates the potential of social-first live sports.”
The collaboration brings together professional live sports production, broadcast transmission, digital distribution and interactive technology, creating a new way for audiences to experience live boxing.
For more information about RJJ World’s upcoming broadcasts on TikTok LIVE, the RJJ World Fan Scorecard and the wider vision behind the project, read the official announcement below.
