Golden Boy Brings Fight Week to TikTok Live
A new digital chapter for fight week as Golden Boy expands its live broadcast strategy to TikTok ahead of the March 14 showdown.
On March 12, 2026, Golden Boy Promotions expanded its digital reach by broadcasting its press conference live on TikTok for the first time, marking a new step in the promotion’s social media strategy ahead of fight night.
Golden Boy initially approached our team with the idea of bringing their press conference to TikTok, similar to the way their events are already distributed across multiple social media platforms. While our teams have collaborated on numerous live productions across various digital channels, this would be the first time executing a live broadcast together on TikTok.
With the support and guidance of the TikTok team, we worked closely with Golden Boy to begin the onboarding and testing process. Over several days, our technical and transmission teams conducted multiple live tests, ensuring the workflow and streaming pipeline were optimized for the platform.
After completing these technical rehearsals, the press conference officially went live on March 12, successfully bringing fans closer to the action as fighters and promoters addressed the media ahead of the upcoming event.
This marks the beginning of a multi-day broadcast effort leading into fight weekend. Our team plans to continue supporting Golden Boy with additional live coverage, including March 13, 2026 for the Official Weigh-In and March 14, 2026 for Fight Night at the Honda Center in Anaheim, CA.
By expanding to TikTok Live, Golden Boy is reaching new audiences and engaging fans in real time as excitement builds toward the main event. As fight week continues, the collaboration between Golden Boy, TikTok, and our production and transmission teams will ensure that fans around the world can follow every moment leading up to the big show.
We would like to once again thank Golden Boy Promotions for trusting us with their transmission services and for continuing to involve us in projects like this that help expand both their audience and our creative capabilities.
We would also like to give a special thank you to the TikTok team for their guidance and expertise as we worked together to expand into this new space and bring live fight week coverage to an even broader digital audience.
